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Tonight, when you think of your dinner plans you have several options. You could cook at home, go to a restaurant, or get delivery.
And if you choose delivery, you already know that your options are limited. Urbanspoon lists over 2200 restaurants in South Central PA and roughly 6% of them deliver. Of these 135 restaurants 60% of them are either Asian or Italian.
And even though I personally could eat Kung Pao Chicken or Pizza nightly, you might not have the same appetite.
You’ve probably noticed an increase in curbside pickup or to-go options at restaurants such as Outback, Applebee’s, Ruby Tuesday’s, Carrabba’s, Macaroni Grill, and others.
This is because, as the National Restaurant Association points out, 58% of adults said that they would be likely to order food for delivery from their favorite restaurant if provided with the option and 37% of them have already used curbside takeout from these restaurants.
This is where DeliveryCrowd comes in. When you need delivery, you need DeliveryCrowd.
DeliveryCrowd is a marketplace where restaurants, consumers, and delivery drivers are linked. We are not a delivery service or an online ordering system. Those ideas are already handled by local delivery providers. Lancaster even has it’s own, called Carryout Courier. We are also not another Delivery.com, Seamless, GrubHub, or TaskRabbit. Although, I will point out that these companies have complimentary services and may be a future partnership or acquisition target.
The DeliveryCrowd process is smooth. The consumer places his order through his existing relationship with the restaurant. If you want delivery from the Prince Street Café, you simply call them.
The Café will enter the order, along with desired pickup time and customer information into the DeliveryCrowd website. We’ll see the order and use our algorithm to locate the best available driver to deliver the order. By the way, we call our drivers Crowdies.
We’ll do this based on compatibility to pickup times, price requirements, and other parameters to ensure the best Crowdie is matched to the order. In short, we are crowd-sourcing delivery. Each Crowdie appears as a blip on our map and we track them real-time using their GPS enabled smartphone.
If we think of this restaurant-Crowdie-consumer relationship from the Crowdie perspective, we see that Crowdie’s are incentivized to perform at their best. As independent contractors, each Crowdie will have gone through an application process before being given access to our mobile app. They keep 100% of each transaction. DeliveryCrowd gets paid through a transaction fee to the restaurant.
And while DeliveryCrowd is optimized as a scalable delivery solution for businesses, as a consumer, you too can hire a Crowdie. Simply enter the location and pickup time, and the Crowdie is on his way. You no longer need to throw the kids in the car and get off the couch; with DeliveryCrowd, your time is better utilized.
Businesses can focus on their core competencies without managing extra labor and the overhead that comes with it; Crowdies can utilize their time to increase their wealth; and consumers have their needs, delivered.
Ryan and I are working hard to bring this solution to life. Because of our backgrounds, we think we are uniquely qualified to bring this to market. Ryan is a computer engineer, who started his career at HP and Intel. Fran is an industrial engineer, who has worked for GE, Ingersoll Rand, and Iron Mountain. We have spent the past year meeting with prospective customers, developing a business model, and creating the MVP.
We are only days away from launching. While we expect to generate revenue on day one, we are raising $300,000 of seed investment, which will be used to further development and business expansion. We project to be cash flow positive between years two and three.
We know the world is ready for DeliveryCrowd. We’re launching locally, and will begin to add on new businesses quickly. We plan to operate within Philadelphia by the middle of 2013.
Thank you for your time; we welcome any questions.
